COMPLEXYTREE

Leonor Graça Moura

Hi there!I am a Design Thinking Consultant, Strategic Designer and Executive Coach that loves to understand complex people and explore complex systems.Driven by a profound appreciation of complexity, I specialize in conducting UX/CX Research and leading teams to deliver exceptional digital products and services B2B and B2C across a diverse spectrum of industries — Banking, Energy, Insurance, Fintech, Education, Health, Shipping, and Government.
As a systems thinker and innovator, I'm always looking to see new angles from every ecosystem and their peculiar dynamics. My superpowers are Data Visualization and Storytelling!I'm interested in connecting deeply with people and understanding what they need. As a researcher, I have found that the level and depth of connection between people is what determines the quality of research and the relevance of insights.Working as an independent consultant through my project - Complexytree - I immerse myself in multiple levels of quantitative and qualitative data to understand what my clients need. I plan and create design thinking workshops, lead multiple research activities and develop strategies for innovation.

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